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We Take Pride in You
To show CIBC's commitment to diversity and inclusion during Pride month,
we turned the "I" in CIBC it into a platform for representation. Creative was deployed in-branch and out of home.
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#MyConciergeCan
To raise awareness about the great rewards customers get with CIBC's Aventura card, we created a "fuselage" vending machine to dispense prizes to cardholders, and sent Percy the Penguin to the airport to chat with fliers. All penguin dialogue written by yours truly. I also co-directed the shoot.
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